Archives For CWS

The University of South Carolina takes its baseball VERY seriously.

So when the call came in asking if I was interested in creating something meant to excite everyone just before each game at Carolina Stadium, I knew I had a challenge on my hands. Some e-mails and calls were exchanged and a few days later I knew exactly what I was up against:

  • Explain the Gamecocks history of success
  • Establish the presence of new head coach Chad Holbrook
  • Show the skills of the players on the current roster
  • Create the traditional 2001 sequence in a visually impressive manner that added to the scene without overpowering it
  • Do all of this in about 1:45

I find it critical to establish goals whenever I begin working on a new project. Goals help me know where the project needs to go and help me decide how I need to utilize the three primary tools (audio, copy, video) I have at my disposal to take it there.

Audio:

Adobe Premiere Timeline

Sometimes…when I finish a project…I sit back and think to myself, “I’m not sure how I managed to make it through that..but it was awesome.”

Song hunting is often the most difficult part of the entire process. I usually start with about 10-15 songs I think could work, eventually being picky enough to work my way down to 3-5.  From there, I use the creative process that works for me personally: I put those 5 songs on my iPod and I blast them on repeat while I go for a run. During that time I picture how the video could work to each song over-and-over; each time refining it a little bit more until I see a clear picture of the direction each song would take me.

Once I have that ‘this is it’ moment, I have my song.

This specific video presented the unique challenge of requiring a song that would excite, but didn’t have that ‘I’m finished’ feeling. After all, it is an INTRO video…the game itself is the real entertainment.

Copy:

“History doesn’t end, it just adds a new chapter.”

When I wrote that down (after about 10 other versions that didn’t work for one reason or another), I knew I had a winning line. Not only did it work in the context of the music, but it effectively established the pride of Gamecock Nation (you likely wouldn’t mention your history if you weren’t proud of it), and let the world know that Coach Holbrook had arrived.

I’m pretty sure this is the first video I have ever created that only required 9 words to establish everything I needed.

Video:

The first step was exactly what you might think – I literally scrubbed (editing term for scanned) through all of the games I had at my disposal and located any and all highlights that I could even possibly use. During this process my attention span was something like an annoying dog.

You know, the kind of dog that keeps running away and requiring you to go chase it down and drag it back home.

Immediately following the process of scrubbing highlights was another process that went something like this:  cut, paste, crop, trace, render, yell, draw, render, cut, rinse, repeat.

Before I knew it (lack of sleep will do that…) a video was born!

 

“The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t want it badly enough. They’re there to stop the other people.”

– Randy Pausch

 

Thank you for taking the time to read this post.

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