When Google+ introduced Communities it changed its own game. Now, G+ users have a place to not only get information on topics they specifically care about (like Twitter) but they can also also generate and join discussions they are genuinely interested in (like Facebook, but more in-depth and in a more effective manner.)
Up until this point Google+ has had a reputation as being something of an ‘elitist’ social network filled with those who are too cool for Facebook. It’s also frequently been called a ‘Ghost Town’.
The general public seemed to ask why they need G+ when they already have a Facebook profile. Now that Communities is around and rapidly growing…there is more of a reason to use both. Hundreds (if not thousands) of Communities have already been set up with topics ranging from cooking to skydiving and everything in between. For the average person this means that your niche you worked so hard to find and build on Facebook was built for you on Google+ – except now it is built on a stronger foundation. Google+ is taking the work out of its site and the results are very pleasing. If you don’t have Google+ I recommend you sign up and check out a few networks that interest you. Changes are the conversations being held in those communities are fun, exciting, and genuinely educational.
Basically Google+ Communities are something you want to be a part of.
So why do so many have loyalty to Facebook still? Why hasn’t Google+ caught on before this?
Facebook is where many go to become somewhat mindless for a minute. They are comfortable there, they know what to expect and they know what they are going to get. Google+ had to overcome that and you can argue they still have a long way to go before they are seen on a mass scale as being so different from Facebook that it’s worth peoples’ time and effort to cultivate a profile.
The beauty of Google+ though, is that it is backed by Google. Any competent social media or SEO specialist can see the importance of having a Google+ profile for whatever brand they are representing just based on the fact that OF COURSE Google will give priority to a Google+ page over a similar Facebook page. Why wouldn’t they?
This means that Google+ is starting to see rapid growth in the number of businesses that are focusing more effort into the network and to quote a great film “If you build it, they will come.”
And when they do come what they will find is that Google+ has quietly become a great place to be; a place full of people talking and educating each other about topics they enjoy – not just sending endless game invites and long rants about inane topics.